Critic's Review
Cub Koda, All Music Guide
This was the Temptations' seventh hit album in a row, released as Gordy 922 in July of 1967. It shows them -- and the Motown Sound -- moving in a more modern direction. Sporting the hits "(I Know) I'm Losing You" and "All I Need," it also features some first-rate vocal exchanges between Eddie Kendricks and David Ruffin on "You're My Everything." Other highlights include the Smokey Robinson-written and -produced "Don't Send Me Away," "Now That You've Won Me" and "No More Water In the Well," plus Ivy Jo Hunter's "Sorry Is a Sorry Word," while Norman Whitfield checks in for six of the production credits on here, especially effective on "Loneliness Made Me Realize) It's You That I Need" and "Two Sides to Love." Considered by many to be their best recording of the '60s, this is a very strong addition to anyone's Motown/R&B/soul music collection.
