Critic's Review
Leo Stanley, All Music Guide
7 is Zap Mama's attempt to reach a wider, mainstream audience. Working with a full band, Zap Mama makes a number of concessions to R&B and pop conventions, including covering Pheobe Snow ("Poetry Man") and recording with guest vocalists like U-Roy and Michael Franti (Spearhead, Disposable Heroes of Hiphoprisy). While the changes might be initially disconcerting, the record works suprisingly well, demonstrating the group's exceptional vocal skills and making their music more accessible.
