Critic's Review
Brian Horgea, All Music Guide
The last single to be released off the Urban Hymns album, this single misses on a few points, but is closer to experimentalism the Verve of old would have put out. "MSG" is a heavily atmospheric vignette that pulses along on narcotic bass groove, eschewing any conventional melody for intermittent showers of orchestral strings, guitar washes, and blurry vocal lines to promote its feeling of druggy euphoria. "The Longest Day" continues the mood but with more guitars and synthesizer, sounding like Funkadelic on Percodin.
