With 1972's {^Brother, Brother, Brother}, younger brothers {$Ernie} and {$Marvin Isley}, along with in-law relative {$Chris Jasper}, began to play major roles in {$the Isley Brothers}' sound. This also marked their first attempt to "Isley-ize" classics made famous by others. Their rendition of {$Carole King}'s {&"It's Too Late"} rivals the original; {$Ron Isley} sings the tender ballad in a softer voice then he used on previous recordings. An update of {$Jackie DeShannon}'s {&"Put a Little Love in Your Heart"} is an uplifter. They didn't completely alienate fans of their harsher sound, the rocking, humorous {&"Pop That Thang"} and {&"Lay Away"} are fine examples of {\R&B} and {\rock}. {&"Pop That Thang"} has a sloopy beat and biting lyrics, while {&"Lay Away"} takes off on the popular buying option before the advent of the credit card. {$The Isley Brothers} were big {$Carole King} fans, in addition to {&"It's Too Late,"} they perform two other {$King} songs, {&"Brother, Brother"} and {&"Keep on Walkin'"}; the latter is coupled with {&"Sweet Season."} Their own {&"Work to Do"} is a stone rocker that has been recorded by many, including {$the Average White Band}, who scored big with the cooker 30 years after its release, it remains one of {$the Isley Brothers}' most requested songs. ~ Andrew Hamilton, All Music Guide