Konishiki, KMS is definitely what you would call niche marketing. The album is targeted at those underrepresented fans of both sumo wrestling and hip-hop. Not exactly a growing demographic, but nobody's going to stop Konishiki from trying. When you're a 6'3", 600-pound champion sumo wrestler,... [+] Expand

Konishiki, KMS is definitely what you would call niche marketing. The album is targeted at those underrepresented fans of both sumo wrestling and hip-hop. Not exactly a growing demographic, but nobody's going to stop Konishiki from trying. When you're a 6'3", 600-pound champion sumo wrestler, odds are you can make rap albums or do anything else you want to and no one will stop you. No doubt Konishiki's considerable girth, not to mention his fame, earned him a record deal. What's scary is that this relative novice provides some passable West Coast hip-hop. Konishiki drops some West Coast funk, reggae, R&B, and mixes it with music from his native Hawaii. "I Keep Comin" is an agreeable piece of reggae fluff, and he manages to hold his own with Layzie Bone on "Comin' Straight Out Samoa." Still, there are plenty of problems here. "Family Vibe" is a song with a well-intentioned message that gets lost in his laughable Barry White vocals. Similarly, the 600-pounder somehow manages to spread himself too thin, trying to be an R&B crooner on "Island Girl." Konishiki really shouldn't be making albums. Of course, nobody wants to be the one to tell him. ~ Jon Azpiri, All Music Guide [-] Collapse

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