Bosnian bassist Boro Vukadinovic had only a couple hundred dollars to his name when he had had to choose between buying a secondhand bass amp or a one-way ticket back to his native Yugoslavia. The decision to stay in Los Angeles ended up being the right thing for him to do as the struggling musician became a multimillionaire textile tycoon. Vukadinovic never left his love for music and decided to start his own record label of his own, Fearless Music. The label's roster initially listed nine acts, including Vukadinovic's worldbeat band Agartha, Durga McBroom, and Pamela Stonebrooke. He hired industry veteran Stanley Herman as president and tapped the services of a top New York publicity firm whose client list includes Donald Trump and Rupert Murdoch. Fearless offers amenities not often found in your standing recording contract: a salary, free studio time, and the necessary attention to boost an act into stardom and a hands-off approach to the artist 's music -- no label interference to make the artists more commercial. Quite naturally, Fearless had an avalanche of demo tapes from music star hopefuls. The label had a 10,000 dollar donation earmarked for children's relief efforts in Bosnia and UNICEF lent its seal to appear on Fearless Music's premiere release, Agartha's "Rain of Mercy," which was released in July 1997 with a percentage of the CD's profit going to UNICEF. Fearless' motto, "Love is all, always," is similar to the Beatles' "Love is all you need," as well as the parallels between Fearless and the Beatles' '60s era Apple Corps label. Born the son of an architect father and a chemical engineer mother, Vukadinovic grew up a Bosnian Serb in a relatively harmonious neighborhood of Muslims, Serbs, Croats, and Jews. He attended the University of Banja Luka majoring in economics. Later he enrolled at Switzerland's Bern Academy of Music where his jazz band released six recordings, and Vukadinovic won a best bass player award at Germany's Agfa Jazz Festival. Around this time, he became enthralled with Eastern philosophy, music, and spirituality and traveling to India. In 1985, Vukadinovic came to America, first landing in New York, then moving to L.A. Shortly after arriving, he started a contemporary jazz band and began playing local clubs and cafes. While dating a fashion designer and in need of money, he began selling clothes door to door including on swanky Rodeo Drive. The clothes became favorites of the fashion aristocracy. Hooked on selling, Vukadinovic opened Celtex, a textile company that dealt in Italian and Eastern European goods in 1990. Two years later, Celtex had sales of 15 million dollars. In 1994, Vukadinovic started a second company, Retrospettiva, to distribute materials from India, Asia, and Eastern Europe to Macedonia, where they were manufactured into clothes for the U.S. market. By 1996, sales for Retrospettiva were over 20 million dollars. Missing music, Vukadinovic built a 48-track recording studio with help from fellow Bosnian Zoran Todorovic. The duo started the band Agartha (Sanskrit for "journey to the stars") and later Fearless Music whose roster also includes Anika Paris' On Gardner Street. Vukadinovic was one of the executive producers of the 1999 movie Pups that starred Burt Reynolds and was shown at the eighth annual Brisbane International Film Festival. ~ Ed Hogan, All Music Guide