LOTUS (Living Off The Usual) multi-talented Rap & Hip-Hop artist/ producer was born in the late 70’s originates from the Bronx. Since childhood music, writing, and understanding business played a strong influence in his life to one day own his own business, and be the one creating & producing music to be heard by the world. Growing up he always had family around who always gave inspiration & moral support to do his best & work hard in life. Lotus also was inspired by his mother & father to be his own person, and was always taught to work hard to achieve his goals, and learn business to further his understanding & knowledge of how to be successful in whatever he chose to do. While attending school he took up a variety of courses which included: paralegal, business communication, marketing, accounting then continued to attending college where he was learning network administration while learning how to design flyers, writing poetry & song writing, album cover, posters (created on photoshop/ powerpoint programs), copyright, business & time management which he used to develop a plan to get his music out. In 2000 he got together with fellow friends who shared his passion for music & writing and created the group “Words ‘R’ Weaponz, and had the opportunity to work on putting together his first five track demo and songs together. During that time he learned the basics & creativity with hard work behind creating music, and working with his first producer/ engineer Elvis P. (who was working at soundtrack studios during the time). Then after the demo he met up with Kurtis Blow of Krush Groove productions, then had the opportunity to play the younger Eddie Cheeba. Which was an honor to have the chance to get a spot in a movie with some of the creators of rap such as: Eddie Cheeba, D.J. Hollywood, Grandmaster Flash, and Papa Wu which was a good learning & fun experience. After meeting a lot of good people he had the opportunity to work with the producer/engineer of his first solo album, Frank Perry who produced most of the tracks for the Who’s BlackLotus album. While doing this LOTUS had seen the bigger picture, and learned a lot of tips from fellow producers working with him on how to create beats & work with music production programs (Reasons, Protools, Acid, Soundforge) and began to producing, engineer, and create his own beats, and creating his own catalog of songs & tracks to promote his talent, while copyrighting his songs, and lyrics then joining BMI as a songwriter. Then started to work on the development & creation of Minority M.O.B. Entertainment, which he formed to promote his music & songwriting ability. He also started to develop internet marketing strategies (over 20 music sites on the internet promoting LOTUS music) for promoting his music and company online while working on a plan to shop his music for distribution, and advertising himself & fellow producers/ engineers. While doing this he started to meet other producers/engineers and worked on a lot of material that promotes his talents, and finished a total of nine albums. LOTUS is now in the process of releasing two albums under Minority M.O.B. Ent.: “M.O.B. Work Volume I” & “BlackWorld” which is available now at: Rhapsody,I-tunes,Napster,Amazon.com if anything you can google or yahoo search engines under web and type in under search these keywords: LOTUS (Living Off The Usual), MINORITY MOB ENTERTAINMENT, AI PRODUCTIONS FOR THE LIST OF SITES WITH MUSIC ENJOY!