A breathe of fresh air.

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Long before the Cash Money camp became known as Cash Money Millionaires, the label got its start hustling albums by a young teen known as B.G., who eventually scored a national anthem with his track "Bling Bling." Originally known as the Baby Gangsta, B.G. grew up in the dangerous uptown section of New Orleans, among some of the most... [+] Read More

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C-Murder is the younger brother of Master P, the founder and president of No Limit Records. That explains his membership in the No Limit family, the label where nepotism rules, but he's actually one of the stronger rappers on the label. He may stick to the predictable gangsta musical blueprint, but as a rapper, he had an original style and... [+] Read More

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Devin Copeland aka Devin the Dude was born in St. Petersburg, FL, and later moved to Texas while in the fourth grade. As a child he went back and forth from New Boston and Houston and finally settled in the latter after he graduated high school. In the late '80s, Devin met Rob Quest, a blind rapper and producer who was part of a Houston crew... [+] Read More

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One of Master P's many No Limit soldiers during the label's peak, Fiend never experienced much solo success though he contributed heavily to the work of his colleagues, most notably P's crossover hit, "Make Em Say Ugh." Born Ricky Jones and raised in the 17th ward of New Orleans, Fiend lost his brother at a young age; the loss made a strong mark... [+] Read More

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Originally from New York, the hip-hop duo Kane & Abel moved to New Orleans as teenagers. When they arrived in New Orleans, they met Mia X, who eventually hooked the duo up with Master P, who helped Kane & Abel land a deal with No Limit Records. Their first album, 1996's 7 Sins, was produced by KLC and Mo B. Dick, who formerly worked with Down... [+] Read More

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Master P created a hip-hop empire without registering on any mainstream radar. For several years, he operated solely in the rap underground, eventually surfacing in the mid-'90s as a recording artist and producer who knew exactly what his audience wanted. And what they wanted was gangsta rap. With his independent label No Limit, Master P gave... [+] Read More

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The first female rapper on Master P's No Limit label, Mia X was born in New Orleans, but her first rapping experience came in Queens, where the old-school group New York Incorporated rocked a few block parties but called it quits after four years. She moved back down South and became affiliated with hometown hero Master P and his growing label... [+] Read More

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Another cog in Master P's No Limit Records machine, Mr. Serv-On went to high school with Master P (as well as most of the other members of No Limit) and signed to the label on the cusp of Master P's breakout into the mainstream. Around the time Master P's Ghetto D hit number one on the album charts, Serv-On's Life Insurance (using the No Limit... [+] Read More

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New Orleans rapper Skull Duggrey fell in love with hip-hop as a child and began hanging out with the Nature Boys, a locally popular dance and rap crew. Skull's longtime friend, Master P, put him on the gold-selling Down South Hustlers compilation, and his reputation grew from there. Two years later, his debut album appeared, and No Limit and... [+] Read More

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The Sons of Funk is the No Limit response to Boyz II Men. Hailing from the Bay Area, the quartet sings raunchy R&B with a gangsta edge, sounding like a hybrid of Boyz II Men, R. Kelly, Dr. Dre and, of course, Master P. The Sons of Funk released their debut album, The Game of Funk, in the spring of 1998. ~ Stephen Thomas Erlewine, All Music Guide

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Steady Mobb'n are a New Orleans-based gangsta rap outfit masterminded by Master P, the head of No Limit Records. Steady Mobb'n released their debut album, Pre-Meditated Drama, on No Limit in the spring of 1997; Black Mafia followed a year later. ~ Stephen Thomas Erlewine, All Music Guide

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