With a style reminiscent of LL Cool J of the 90 s, his rap stardom attests to the fact that the internet truly can jump start an artist career. Brothers Jeremy "S Kill Zeta" Jones and Jerome "Kidmental" Jones started the group Uniclique in 2001. After creating a website that included free downloads of there music, they were soon after asked to perform in local areas. In 2007 they are known to be on the cutting edge of the "real hip hop" revival in the underground scene.