The Word Association began as a network of several artists who were individually working the San Marcos / Austin area. Many of the members were mutual friends, and decisions were made to pool their collective resources. The Word Association run 2 residencies in their hometown. Electric Mayhem (held at Lucy's) has been the strongest attended event San Marcos has seen in it's weekly 5 year existence. Spread The Word (held at The Triple Crown) is a monthly meant to showcase acts that The Word Association work with to the home crowd. Many different fields of skill are covered within the collective. Aside from writing lyrics, many members produce, DJ and play various musical instruments. Most of the music is recorded by members of the collective. All graphic design is done in house, from promotional material to album covers. Several members have radio experience on both personality and production sides. The list of artists that The Word Association have shared the stage with is a long and diverse one : Alejandro Escovedo, The Rza, Digital Undergroud, Cannibal Ox, The Go! Team, The Clipse, Abstract Tribe Unique, C-Rayz Walz, Aesop Rock, Kool Keith, Mr. Lif, Insight, Ghostface Killah, J-Live, Psyche Origami, Greasekydz, Quanstar, Dosh, Sole, Subtle, Zeale 32, Tee Double, This Will Destroy You, Eleven Fingered Charlie, Clap!Clap!, Opio of Heiroglyphics, and so many more. Aside from playing all over Texas (including Austin, San Antonio, Houston, Dallas, El Paso, and more), the crew has self-booked and promoted a midwest tour, including stops in Fayeteville (AK), Columbia (MO), and Chicago (IL). The Spring 2007 tour will take them to Atlanta for the A3C Independent Hip-Hop Festival, as well as stops in Philidelphia, New York, Baltimore, New Jersey, Minneapolis and return trips to Chicago and Columbia.