Juvenile
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Decades: 90s, 00s
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New Orleans-based gangsta rapper Juvenile was born Terius Gray. After beginning his performing career while in his teens, he released a 1995 album on Warlock titled Being Myself. He eventually crossed paths with Cash Money label owners Ronald "Suga Slim" and Brian "Baby" Williams, who issued 1996's Solja Rags; the album became a major...
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New Orleans-based gangsta rapper Juvenile was born Terius Gray. After beginning his performing career while in his teens, he released a 1995 album on Warlock titled Being Myself. He eventually crossed paths with Cash Money label owners Ronald "Suga Slim" and Brian "Baby" Williams, who issued 1996's Solja Rags; the album became a major underground hit, and set the stage for the release of 1998's 400 Degreez. In 1999, with Juvenile's popularity growing, Solja Rags was reissued nationally, and Warlock jumped on the bandwagon with a remixed version of Being Myself. The year ended with the release of a new studio effort, Tha G-Code, followed by Project English two years later in 2001. In 2002 he left Cash Money and formed his own collective, the UTP Playas (Uptown Project Playas), with whom he recorded a posse album, The Compilation. The album went nowhere and a year later he was back on Cash Money and releasing Juve the Great, which featured the chart-topping hit "Slow Motion." The 2005 "Noila Clap" single from the UTP Playas was another big track, and Juvenile was ready once again to shop for a new label. As he was signing a new contract with Asylum, his Slidell, LA, home was destroyed by Hurricane Katrina. The hurricane and its grim aftermath were hot topics on his chart-topping 2006 album Reality Check. ~ Jason Ankeny, All Music Guide
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Eightball & MJG
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Decades: 90s, 00s
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Eightball & MJG may have never made a significant impact nationally during their rise to fame in the 1990s, yet they indeed made an incredible impact throughout the South, where the Memphis-bred duo pioneered what countless Dirty South rappers would emulate years later. The two began on the Southern underground circuit, where they peddled their...
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Eightball & MJG may have never made a significant impact nationally during their rise to fame in the 1990s, yet they indeed made an incredible impact throughout the South, where the Memphis-bred duo pioneered what countless Dirty South rappers would emulate years later. The two began on the Southern underground circuit, where they peddled their tapes in such major markets as Memphis, Houston, and Atlanta. After a few years of this, Eightball & MJG helped launch Suave House Records in 1993 and attract a pair of national distribution deals soon afterward. By the end of the '90s, just as the Dirty South movement broke nationally, the duo issued their final Suave House album, the classic In Our Lifetime, Vol. 1 (1999), and declared themselves Southern rap pioneers. Few argued, as the two, and particularly Eightball, made countless cameo appearances for an array of fellow Southern rappers, earning the duo respect for their work ethic and diplomacy as well as their mature perspective and street-smart wits. In later years, Eightball & MJG finally began flirting with crossover success, ultimately signing to P Diddy's Bad Boy label in 2002.
Eightball (Premro Smith) and MJG (Marlon Jermaine Goodwin) grew up in the rough Orange Mound area of Memphis and met at Ridgeway Junior High in 1984. They shared a passion for hip-hop, which hadn't yet made a strong impact in the South, and soon formed a partnership. After years of mixtape work, later re-released on the Lyrics of a Pimp (1997) and Memphis Under World (2000) compilations, the two started Suave House Records with savvy 20-year-old CEO Tony Draper. The label released Eightball & MJG's debut full-length, Comin' Out Hard (1993), a cult classic produced entirely by the duo and popularized by the song "Armed Robbery."
Each successive year brought with it a new album: On the Outside Looking In (1994) and On Top of the World (1995), the latter distributed nationally by Relativity. These releases continued to expand the duo's reach throughout the South, so much so that Universal Records offered Draper a lucrative distribution deal in 1997 for Suave House. Eightball & MJG afterward released a pair of solo albums -- Lost (1997) and No More Glory (1998), respectively -- and went on to record their crowning achievement, In Our Lifetime, Vol. 1 (1999). The album elevated the duo to nationally recognized status and earned universal acclaim, ultimately standing as one of the definitive Dirty South albums of the era, alongside Goodie Mob's Soul Food (1995) and OutKast's late-'90s work.
Eightball & MJG parted ways with Suave House in 1999 and maintained a relatively low profile for a few years until they notably signed with P Diddy's Bad Bay label in 2002, recording an album for Jcor (Space Age 4 Eva [2000]) and scoring a widespread club hit ("Buck Bounce") in the meantime. A new track, "Don't Make", started to appear on mixtapes in 2003 and was followed by the duo's first album for Bad Boy, Living Legends, in May of 2004. The video Street Heat: Live and the album Ghettoville: The Soundtracks both landed in 2005. ~ Jason Birchmeier, All Music Guide
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Triple Six Mafia
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Decades: 90s
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Before Three 6 Mafia was Three 6 Mafia, they called themselves Triple Six Mafia, a slightly more blatant allusion to their dark themes. In the late '90s, once Three 6 Mafia had risen to superstar success in the South's rap scene, the Smoked Out label repackaged their early underground recordings into compilations and released them under the...
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Before Three 6 Mafia was Three 6 Mafia, they called themselves Triple Six Mafia, a slightly more blatant allusion to their dark themes. In the late '90s, once Three 6 Mafia had risen to superstar success in the South's rap scene, the Smoked Out label repackaged their early underground recordings into compilations and released them under the Triple Six Mafia moniker. Titled Underground, Vol. 1, the first compilation features 15 tracks that date back to 1991-1994, before the group changed its name and debuted as Three 6 Mafia on Mystic Stylez in 1995. Further volumes followed in successive years. ~ Jason Birchmeier, All Music Guide
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OutKast
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Decades: 90s, 00s
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OutKast's blend of gritty Southern soul, fluid raps, and the rolling G-funk of their Organized Noize production crew epitomized the Atlanta wing of hip-hop's rising force, the Dirty South, during the late '90s. Along with Goodie Mob, OutKast took Southern hip-hop in bold, innovative new directions: less reliance on aggression, more positivity...
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OutKast's blend of gritty Southern soul, fluid raps, and the rolling G-funk of their Organized Noize production crew epitomized the Atlanta wing of hip-hop's rising force, the Dirty South, during the late '90s. Along with Goodie Mob, OutKast took Southern hip-hop in bold, innovative new directions: less reliance on aggression, more positivity and melody, thicker arrangements, and intricate lyrics. After Dré and Big Boi hit number one on the rap charts with their first single, "Player's Ball," the duo embarked on a run of platinum albums spiked with several hit singles, enjoying numerous critical accolades in addition to their commercial success.
André Benjamin (Dré) and Antwan Patton (Big Boi) attended the same high school in the Atlanta borough of East Point, and several lyrical battles made each gain respect for the other's skills. They formed OutKast and were pursued by Organized Noize Productions, hitmakers for TLC and Xscape. Signed to the local LaFace label just after high school, OutKast recorded and released "Player's Ball," then watched the single rise to number one on the rap charts. It slipped from the top spot only after six weeks, was certified gold, and created a buzz for a full-length release. That album, Southernplayalisticadillacmuzik, hit the Top 20 in 1994 and was certified platinum by the end of the year. Dré and Big Boi also won Best New Rap Group of the Year at the 1995 Source Awards.
OutKast returned with a new album in 1996, releasing ATLiens that August; it hit number two and went platinum with help from the gold-selling single "Elevators (Me & You)" (number 12 pop, number one rap), as well as the Top 40 title track. Aquemini followed in 1998, also hitting number two and going double platinum. There were no huge hit singles this time around, but critics lavishly praised the album's unified, progressive vision, hailing it as a great leap forward and including it on many year-end polls. Unfortunately, in a somewhat bizarre turn of events, OutKast was sued over the album's lead single, "Rosa Parks," by none other than the civil rights pioneer herself, who claimed that the group had unlawfully appropriated her name to promote their music, also objecting to some of the song's language. The initial court decision dismissed the suit in late 1999.
Dré modified his name to André 3000 before the group issued its hotly anticipated fourth album, Stankonia, in late 2000. Riding the momentum of uniformly excellent reviews and the stellar singles "B.O.B." and "Ms. Jackson," Stankonia debuted at number two and went triple platinum in just a few months; meanwhile, "Ms. Jackson" became their first number one pop single the following February. 2003's Speakerboxxx/The Love Below, a double album, debuted at number one and spawned a pair of number one singles: the Dré-fronted "Hey Ya" and the Big Boi-fronted "The Way You Move." Three years later, as breakup rumors continued to swirl, they returned with the feature film Idlewild and an accompanying soundtrack. ~ John Bush, All Music Guide
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