Whether or not you find the idea to be laughable of an Auto-Tuned Snoop Dogg singing, the Doggfather is definitely Trippin'.

Snoop Dogg in the "Sensual Seduction" video.

Snoop Dogg said today that he will release his latest studio album, Ego Trippin', in March 2008. Snoop's ninth album will be the follow-up to 2006's The Blue Carpet Treatment.

The album is being preceded by the already released first single, on which the aforementioned Auto-Tune singing occurs. The Shawty Redd-produced song was initially called "Sexual Eruption," but the imagery the title invoked has forced Snoop to change it to "Sensual Seduction."

"I wanted to have fun wit this one...and the video is crazy!" Snoop said in a statement.

The video sends the rapper back in time to commingle with '80s video vixens such as Vanity 6 and the Mary Jane Girls. It debuts this Wednesday on MTV's TRL.

Dogg Father, Snoop Dogg's new reality show, premieres on E! on Dec. 9.