December 10, 2007 at 07:16:00 PM | more stories by this author
As discbox versions of In Rainbows arrive, along with the physical release on the way, innovative rockers look ahead.
The experiment that turned the music industry on its head is over--for now.
Radiohead shut down the name-your-price online store for its new album In Rainbows today as planned, paving the way for the album's CD release through XL Recordings in the UK on December 31, and one day later in the US on ATO Records.
"A big thank you to everyone who came and downloaded the music," the band wrote on its Web site. "It's been the most positive thing we've done, and we hope you shared the experience with others."
The name-your-price allowed fans to pay as little as a 90-cent credit card processing fee to buy the album, a move that delighted fans and cheapskates alike. The decision also sparked a firestorm of debate in the music industry, as some accused Radiohead of removing all value from its music and establishing a dangerous precedent for all music in doing so.
Some industry reports cast doubt on the success of the experiment, but Radiohead has declined to release data on the average price for which the album sold since it went on sale on October 10.
The closure of the online store comes just days after the $40, limited edition discbox version of the album began to arrive in fans' mailboxes, and as the band contemplates its future digital options for In Rainbows. Billboard reported late last week that Radiohead was in talks with Apple to sell In Rainbows through iTunes.
UK digital retailer 7digital has been offering full-album-only Radiohead downloads since September. Radiohead has been reluctant to license the sale of its music to any store that sells music on a single-track basis, preferring to sell its music only as full albums.


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