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June 27, 2007 at 02:23:00 PM | more stories by this author
Label giant inks deal with beverage firm that will allow it to make drinks from the likes of Eminem, Dr. Dre, and Marilyn Manson.
Artists who've seen the success of 50 Cent's "Formula 50" Vitamin Water and Lil Jon's Crunk Juice and want in on the action could be in luck.
50 Cent's Vitamin Water flavor.
Interscope Geffen A&M Records has inked a deal with a beverage company to make artist-branded alcoholic and non-alcoholic beverages--think Slim Shady Cider or Gwen Stefani's Harajuku Punch.
The record label inked the joint venture with Drinks Americas, which was founded in 2004 by J. Patrick Kenny, who had preciously worked at such beverage giants as Seagram and the Coca-Cola Company.
Drinks Americas' current product line includes Donald Trump's Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream.
Interscope's artist roster includes 50 Cent, Eminem, Dr. Dre, Marilyn Manson, Gwen Stefani, and, in a fitting branding opportunity, "Rehab" singer Amy Winehouse.
2 Comments
Oldest First | Newest FirstI am eagerly awaiting Mr. Manson's tomato juice and urine-infused malt beverage (urine supplied by M squared himself). Oh, and how about Dr. Dre's crump dance cranberry gin and cider? Eminem's Effervescent Elderberry Everclear?