March 22, 2006 at 04:32:00 PM | more stories by this author
Two-year Miami run, which included a scare from Hurricane Katrina last year, ends; network also said it is teaming up with Rolling Stone for a music journalism reality series.
Maybe MTV has had enough of hurricane warnings and over-the-top yacht arrivals by the likes of Diddy and Usher.
After a two-year run in Miami, MTV said today that its 2006 Video Music Awards will return to New York City, airing live from Radio City Music Hall August 31. Miami had hosted the awards show at American Airlines Arena in 2004 and 2005, with Hurricane Katrina giving organizers a scare by hitting Miami three days before the event date.
"New York City is our hometown and we are really looking to showcase the music, culture, and people from every borough of this amazing city on TV, online, broadband, and wireless to fans around the globe," MTV president Christina Norman said in a statement.
This year's event will be the 13th time NYC has hosted and the 10th occasion for Radio City Music Hall. The networks said it will be announcing the host, performers, nominees, and presenters for the show in the coming months.
Norman said MTV will be placing an extra emphasis this year on digital technologies, specifically broadband Internet and mobile platforms. MTV.com garnered more than 45 million pageviews the day after the 2005 VMAs, MTV said.
"These additional platforms will make this year's show even more interactive and engaging, beaming the insanity directly to fans," she said.
In a statement, New York City Mayor Michael Bloomberg estimated that the event will give Gotham City an economic boost "in excess of $25 million."
In addition, MTV said it has teamed up with Rolling Stone magazine for a reality series based around making it in music journalism.
In the as-yet-untitled show, aspiring journalists will act as interns for three months in the hopes of snagging a staff position at the magazine. The contestants will have to work with the magazine's editors under tight deadlines, attempting to finagle interviews with artists, politicians, and actors. The winner earns a one-year contract as a staff writer at the venerable magazine.
Magazine publisher Jann Wenner says they are doing this to foster the next generation of music journalism to add to Rolling Stone's illustrious alumni list.
"Throughout our history we have seen the careers of some of the nation's most notable journalists flourish, including Cameron Crowe and the late Hunter S. Thompson," says Rolling Stone founder and publisher Jann Wenner.
The show will be taped in New York City from June to August of this year. Applicants must furnish written samples and a videotape, and they must turn 18 by June 9, 2006.
Casting begins Thursday, March 23, and continues through April 7. To apply or learn more, log on to the Web site.




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