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Apple's Jobs: Just say no to DRM
By Jim Welte - MP3.com
February 6, 2007 at 01:10:00 PM | more stories by this author

In a stunning about-face, head of digital media giant says his company would "wholeheartedly" support selling unrestricted music if the labels would allow it.

The big dog has finally weighed in.

Steve Jobs unveiling the iPhone last month. Steve Jobs unveiling the iPhone last month.

In an open letter on the company's Web site, Apple CEO Steve Jobs said his company would wholeheartedly support selling unrestricted digital music if the major labels would allow it, a move that answers possibly the biggest question facing the music industry.

"Convincing [the labels] to license their music to Apple and others DRM-free will create a truly interoperable music marketplace," Jobs wrote in his nearly 2,000-word letter. "Apple will embrace this wholeheartedly."

The issue of DRM, or digital rights management, has dominated discussion among industry insiders for years. DRM is copy-protection technology placed on all music downloaded from major, legal music services, such as iTunes, Napster, Rhapsody, and Zune.

Each of those stores have their own proprietary DRMs, meaning that music bought on iTunes won't play on anything but an iPod, and that music bought on non-iTunes stores won't play on an iPod.

Widespread opposition to DRM has bubbled up in recent months, with digital retailers, label honchos, and several European governments criticizing the lack of interoperability among the major players.

Apple in particular has faced criticism in Europe, with several governments banding together to demand that Apple open up its FairPlay DRM.

"Much of the concern over DRM systems has arisen in European countries," Jobs wrote. "Perhaps those unhappy with the current situation should redirect their energies toward persuading the music companies to sell their music DRM-free. For Europeans, two and a half of the big four music companies are located right in their backyard...Convincing them to license their music to Apple and others DRM-free will create a truly interoperable music marketplace. Apple will embrace this wholeheartedly."

Jobs based his argument in favor of selling unrestricted music on the fact that 90 percent of the music sold comes on CDs in unrestricted files that can be ripped onto a computer or MP3 player, such as an iPod, and that limiting the remaining 10 percent sold through digital retailers makes no sense.

"Why would the big four music companies agree to let Apple and others distribute their music without using DRM systems to protect it?" Jobs wrote. "The simplest answer is because DRMs haven’t worked, and may never work, to halt music piracy."

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11 Comments

Oldest First | Newest First
MikeAAA, that's stupid. As DJDrek pointed out, if DRM were gone, iTunes wouldn't be restricted to iPod owners.

And Drek, once you reach your 5-computer limit, you go to your account information and you'll be able to de-authorize all computers. But I say keep right on burning and re-ripping. I know I do. Only damn way to get the songs to work on Xbox 360...
Posted 02/07/2007 11:20am
Check out John Gruber's interesting take on it all as well:

http://daringfireball.net/2007/02/reading_between_the_lines
Posted 02/07/2007 10:04am
It will be interesting on how this goes and what happens.
Posted 02/07/2007 8:18am
Hoopin4thelove: of course he wants to get rid of it to make more money. Without DRM, more people will be able to buy music off iTunes, which in turn means more $$. How is this any different from any other company in the US? We're capitalists, which means we care about dollars first, and anything else second.

Only reason why I'm sick of DRM is because of the idiotic "you can use this on 5 devices" enforcement. I'm up to my maximum of 5 because every time I end up having to reinstall windows, whether it be from rampant viruses or hard drive failure, my computer ends up counting as another device. I'm sick of that, and pretty soon I won't be able to listen to the music I bought unless I burn it onto CD and re-import it back in as AACs or whatever.
Posted 02/07/2007 8:07am
I think this is a good idea, regardless of what you guys say.
Why would he lie about this?
Posted 02/07/2007 7:25am
lets be honest here STEVE you want to take in more profits know that your company and your product has masketshare PERIOD. of the music industries downloadable service, and mp3 players.
now that said i do not own an ipod and probly will not, i dont think its the best product on the market mp3 wise, and i tunes is great but largly overated napster,zune and several others have done a great job on this front also with the subscription thing....
DRM is here and will not leave (you want it gone for more $$ signs in your pockets)

ps. so much for the m$ thing ............how about ($*Apple*$)
Posted 02/07/2007 6:42am
say wah?
Posted 02/06/2007 10:29pm
It'll be intersting to see how the labels react to this,
Posted 02/06/2007 9:34pm
I don't think he is lying, tbh. The facts are there - everyone has their own DRM standard, and for every person that uses iTunes to download their music, at least 3 people give it the finger and download off another store or illegally, and why? Not because they're too cheap to buy music - because they can't get music off iTunes to work on anything but an iPod. iPods may be the status quo, but not everyone has one, and a lot of people use other players.

By enforcing what is effectively the Music Label's law on DRM, Steve Jobs is forced to push away any potential customer that owns an MP3 player other than an iPod.
Posted 02/06/2007 8:48pm
MikeAAA you are absolutely right. Jobs is in full damage control mode. All of a sudden he is pretending to be one of us and that the major labels are the true bad guys. I don't believe him and I hope no one else believes this snake oil salesman.
Posted 02/06/2007 5:55pm
What about the independent labels? All of them would rather sell DRM-free music through iTunes than use its FairPlay platform. Is Apple willing to get rid of DRM for those that already don't want it?

Steve Jobs is lying. He wants DRM more than the labels do.
Posted 02/06/2007 2:48pm
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