It has been an entire week since we've seen the reemergence of Steve Jobs and his now famous formula/business model known as his annual press conference slash amazing new product/service presentation. The new ipods are as follows: new colors for last year's newly designed shuffle (I personally don't like this version because you can't scroll and see what you are playing and the volume control is on your earbuds.), improvements on the nano (video camera-which gives iflip a run for it's money and radio-why?), and newer versions of the ipod touch with bigger hard drives.

Apple has also redesigned iTunes and the store: I've had some issues with mine but this will not turn into a **** session. Apple has some real new ideas and for some of you whom missed information like music producers, musical guest that are not known and cover art iTunes now has LP which gives the customer all of the things in your CD jewel box and more. All of this format change and new devices are here to win back customers from last year's price hike (Apple wanted to release The Beatles exclusively for downloads but the powers that be wanted more money per songs then $.99. Apple complies and the battle continues.) and other variety of content. We now have news that RIAA and MPAA want money from Apple for your 30 second preview of songs, video, etc. which in turn will drive up the cost of songs yet again.

Greed is what has killed the record store (rememember those) and the CD. When CD's first came into the picture they were expensive and the price came down to an $9.99 until some artist whom felt they needed $14.99 per CD then $18.99. Amazon and iTunes came as an alternative offering the same content for the original price of $9.99 and here is the kicker. If you only liked a few songs then you could just purchase those songs for $.99 a piece. It was a business model for success. Give the consumer the new technology (mp3/device) at old cost ($9.99) and it was golden. Greed has now crossed into this ring and now the future seems to become a new apocalypse of whom to blame for the price,etc., etc.

It all boils down to that the entertainment business that never invested or embraced new technology forcing consumers to adhere to an obsolete business model.