Yea totaly agree that heavy price tag most gamers dont want to see jus to enjoy new games. Gamespot does the screenshot comparasons and it clearly show that the 360 which is a cheeper machine by about $350 - $500 (yes i did the math) can produce graphical power that shoulders the PS3. It sees asthough the developers have decieded to mark the 360 as their multiplatform console for graphics. Hence resulting in inferior games for that black crome machine that looks emo and cost so much more.